OVERVIEW
NHS
BRIEF A
Our digital team was tasked with reaching audiences from diverse cultural backgrounds across the UK to make them aware of the diabetes prevention programme and actively encourage an uplift in survey completions offered by the NHS.
STRATEGY
Through our highly targeted segmentation modelling, layered with inhouse catchment area geo-targeting and other data points, we were able to pinpoint the exact target audiences and deliver a substantial amount of traffic to the DP survey.
RESULTS:
4,669,934
Impressions
245,236
Total Clicks
5.25%
CTR
£0.06
Cost Per Click
BRIEF B
Carrying on from the work in Phase 1, Mediareach was then briefed on a following activation to continue the great work and see if the ROI could be pushed further and drive even more traffic per spent.
STRATEGY
Through creative A/B testing, landing page, targeting and audience optimisations, we were able to push the boundaries even further and deliver even better results than Phase 1.
RESULTS:
8,048,582
Impressions
179,985
Total Clicks
5.11%
CTR
£0.05
Cost Per Click
