OVERVIEW
NHS London Measles
Campaign
OBJECTIVE
Our collaborative efforts on this campaign aimed to raise awareness of risks in communities and areas with low vaccination uptake, as measles cases spike.
The activity has mainly targeted London and was focused on reaching people of Black, Bangladeshi, Muslim, and Jewish heritage
STRATEGY
The campaign ran in print with a mix of advertorials and various advert sizes, and was complemented by online articles and social media push with some of the major titles. The innovative approach we took to ensure multiple touchpoints resonated with the audiences, with print only resulting in a 600K+ estimated readership among all targeted audiences.
