OVERVIEW
NHSVR
BRIEF
The NHS Volunteer Responders programme is delivered by Royal Voluntary Service and enabled by the GoodSAM app.
Since the start of the pandemic Royal Voluntary Service volunteers have been supporting vulnerable people with shopping, prescription pick-ups, friendly phone calls and patient transport.
STRATEGY
The campaign goal is to drive volunteer signups from diverse multicultural communities (Asian, African and Caribbean).
Drive hyper-targeted traffic to the NHS Voluntary Service website through Radio, Press, Facebook, Instagram and Twitter, continuously testing which channels can most efficiently drive volunteer signups.
“The campaign created awareness from the targeted communities and a call to action that increased registrations of volunteers from the targeted communities.”
RESULTS
1350K
Audiences reached across 11 radio stations and 4 print titles.
1.5M+
Audiences reached through our digital campaign.
451
Campaign activation sites. 340 Gurudwara’s (Sikh Temple), 30 Temples & 81 Mosques in the UK.
