OVERVIEW
Supermalt
BRIEF
• Increase consumer awareness of the brand amongst African and Afro-Caribbean communities in the UK
• Create a new marketing strategy to reinforce the brands identity and presence
RESULTS
• Developed Media, Creative PR, Digital and Experiential Strategies campaigns
• Posters and billboards were placed on the tube and buses
• Greater consumer engagement
• Greater brand recognition due to highly visual designs
• Supermalt sales increased within the African and Caribbean target audience and is the number 1 brand in the sector.
• Launched a range of non alcohol fruity variants in most of the supermarket chains
“Product sampling for festivals such as Notting Hill Carnival.”
