Get in touch

+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

Supermalt

Mediareach / Supermalt

Supermalt

 

The brief:

Increase consumer awareness and reinforce brand identity amongst African and Afro-Caribbean UK communities and develop digital and social media footprints within the target audience.

What we did:

An omni-channel campaign which consisted of OOH, Bus and underground station takeover campaigns, Experiential activities targeting African Caribbean consumers during events and festivals including the iconic NottingHill Festival which reached 1.8 million customers over 2 days and help increase brand presence and consumer engagement through online and offline channels.

The Result:

The campaign delivered its objective by reaching and creating awareness amongst our target customers and appeal to new younger customers by developing and launching a range of fruit flavoured Supermalt variants.

 

Info
Tags:

Advertising | Media | Digital | Creative | PR | Experiential | Strategy | Production

Client:

SUPERMALT

Category:

Advertising, Creative, Experiential, Media, PR, Strategy