Using our proprietary in-house multicultural database, we were able to segment across the country all the specific channels that had significant penetration with the South Asian community both offline and online including postcode targeting.

Once identified, we created a potent mix of creatives and made fast inroads within just three months of launch into a saturated market. Mediareach proposed owning segments and content relating to ‘international News, Entertainment and Weather’ programs through tactical sponsorships, and produced ethnic specific TV & Press ads with strong emotional element to those ethnic groups. The campaign was run in four languages: English, Gujarati, Punjabi and Urdu to develop a personal connection to the audience.