Toeic

TASKS:

• Create an integrated marketing campaign that appeals to South Asians and then expand to other immigrant populations in the UK

RESULTS:

• Created and launched an integrated marketing campaign
• Designed and developed a responsive website
• Generated high traffic and lead to the website with 3,200,000 impressions volume
• Reached 277,000 people through radio ads
• Press advertising reached 98,000 readers
• 13 pieces of PR coverage and interviews on radio stations reached a further 200,000 readers