TASKS:
- Create an integrated marketing campaign that appeals to South Asians and then expand to other immigrant populations in the UK
RESULTS:
- Created and launched an integrated marketing campaign
- Designed and developed a responsive website
- Generated high traffic and lead to the website with 3,200,000 impressions volume
- Reached 277,000 people through radio ads
- Press advertising reached 98,000 readers
- 13 pieces of PR coverage and interviews on radio stations reached a further 200,000 readers