OVERVIEW
Typhoo
BRIEF
Mediareach was tasked to plan and launch a powerful national advertising activation for Typhoo’s new “Great Moments” campaign.
The key objective was to raise UK brand awareness across female tea drinkers in an increasingly competitive industry.
STRATEGY
Mediareach launched, executed and amplified content featuring Nigella Lawson across relevant TV channels and channels more prevalent with diverse communities using our in-house segmentation database to create high brand recall. Our campaign launch was positioned around breakfast programmes, to wake up the nation with their favourite ‘cuppa’. The campaign was later supported by a high-impact outdoor campaign, targeting the nation’s tea-drinking hotspots.
“Mediareach launched Typhoo’s first ever digital campaign with a highly targeted audience approach through Programmatic Display and Mobile, as well as VOD.”
RESULTS
8M+
TV Campaign: 8.142
million targeted views
43M
Bus Campaign: 43 million
impressions
impressions
800K
VoD Campaign: 800,000
impressions
impressions
2M
Programmatic Campaign:
2 million impressions, and
60% Completion rate
2 million impressions, and
60% Completion rate
