Get in touch

+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

Poundland

Poundland

The brief:

Raise awareness of Poundland new offers to customers within 2 miles radius of the stores nationwide backed with an integrated media campaign in Ireland for Poundland and Dealz stores last Christmas.

What we did:

We launched a national media campaign consisting of press and radio in Northern Ireland and the Republic backed by more than 6 million targeted newsletter offers around the stores.

An intelligent door drop offers a unique combination of cost-effective acquisition and scalability and being highly targeted, highly measurable GDPR-compliant acquisition marketing channel

Results:

Christmas sales grow by 1.3% and Poundland served a record 1.6m customers on 23rd December.

Info
Category:

Advertising, Door Drops