The brief:
Raise awareness of Poundland new offers to customers within 2 miles radius of the stores nationwide backed with an integrated media campaign in Ireland for Poundland and Dealz stores last Christmas.
What we did:
We launched a national media campaign consisting of press and radio in Northern Ireland and the Republic backed by more than 6 million targeted newsletter offers around the stores.
An intelligent door drop offers a unique combination of cost-effective acquisition and scalability and being highly targeted, highly measurable GDPR-compliant acquisition marketing channel
Results:
Christmas sales grow by 1.3% and Poundland served a record 1.6m customers on 23rd December.
