Poundland

Brief:

• Raise awareness of Poundland new offers to customers within 2 miles radius of the stores nationwide backed with an integrated media campaign in Ireland for Poundland and Deal stores last Christmas

Our Winning Strategy & Execution:

• Using our proprietary in-house segmentation database and modelling, we were able to identify, segment audiences, and drill down as narrow as postcode targeting to be able to target users both offline and online to drive awareness of the new Poundland stores opening within their 2 mile radius.

Results:

• Launched a national media campaign consisting of press and radio in Northern Ireland and the Republic backed by more than 6 million targeted newsletter offers.
• An intelligent door drop offers a unique combination of cost-effective acquisition and scalability and being highly targeted, highly measurable GDPR-compliant acquisition marketing channel
• Christmas sales compared to the year before grew by 1.3% and Poundland served a record 1.6m customers on 23rd December