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mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

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OVERVIEW

Elephant Atta
Campaign

BRIEF

Owned by global giant Associated British Foods, we were approached with revitalising the brand image and reverse declining sales of Elephant Atta through a full brand strategy, TV Shoot media placement online and offline to position Elephant Atta as a key product of choice for South Asian mothers in the UK.

STRATEGY

Using our proprietary in-house multicultural database, we were able to identify and segment South Asian mothers across the UK and all their media consumption patters and behaviour with all the specific channels that had significant penetration both offline and online including postcode targeting.

“Achieved to highest level of brand loyalty in South Asian food brands.”

RESULTS

No.1

Raised market share and salesmaking it the No. 1 Atta brand in the UK

93%

Brand awareness increased by 93%

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