Amazon is the world’s largest online retailer, with about 3,194,000 unique visitors per day. The digital retail space is growing, with people increasingly looking for information online, be it to buy products, or look at product reviews, comparisons, product demos and so on. The popularity of such videos on YouTube is a strong indication of how customer behaviour is changing online.
Research has shown that consumers prefer watching video content films about the products they are about to purchase.
Amazon tasked Mediareach to create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, not just text, starting with their computer tech division.
We developed more than 70 films ranging from 50 seconds to 5 minutes for Amazon’s computer category, covering laptops from Dell, Lenovo, Asus, HP, MSI, Alienware, IOTA to name a few.
We are building a strong partnership with Amazon across a number of departments and plan to deliver content in English and a number of languages for use in the UK and Europe.
The content films have proven to be extremely popular and were launched in time for the two biggest sales events in the calendar, Black Friday and Christmas.