OVERVIEW
OVERVIEW
BRIEF
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
STRATEGY
Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.
RESULTS
Radio phone-ins were arranged on relevant Asian Radio stations
Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship
4M+