Mediareach Marketing Agency Suite 11, 2 Station Court Imperial Wharf London SW6 2PY United Kingdom
GSK
GSK
Brief:
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
Winning Execution and Strategy:
Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.
Results:
Launched campaign video which ran across Indian and Pakistani TV channels during peak time slots and around travel shows, general entertainment and drama programs
Radio phone-ins were arranged on relevant Asian Radio stations
Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship