GSK

The brief:

Raise awareness of the risks surrounding Hepatitis B amongst UK residents travelling to India, Pakistan, Africa and the Middle East.

The result:

We launched an omni-channel campaign consisting of TV film in English and languages as well as radio ads, radio phone-in programs to complement the interactive Hep B risk finder website, B2B posters at healthcare centres, clinics and GP surgery which reached over 4 million people.