Mediareach Marketing Agency Suite 11, 2 Station Court Imperial Wharf London SW6 2PY United Kingdom
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
Winning Execution and Strategy:
Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.
Launched campaign video which ran across Indian and Pakistani TV channels during peak time slots and around travel shows, general entertainment and drama programs
Radio phone-ins were arranged on relevant Asian Radio stations
Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship