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+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

Return to Work

OVERVIEW

GSK
Campaign

BRIEF

GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.

STRATEGY

Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.

“Launched a video campaign which ran across Indian and Pakistani TV channels during peak time slots.”

RESULTS

Radio phone-ins were arranged on relevant Asian Radio stations

Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship

4M+

Overall campaign reach

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