OVERVIEW
GSK
BRIEF
GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.
STRATEGY
Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.
“Launched a video campaign which ran across Indian and Pakistani TV channels during peak time slots.”
RESULTS
Radio phone-ins were arranged on relevant Asian Radio stations
Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship
4M+
Overall campaign reach
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