GSK

Brief:

• GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.

Winning Execution and Strategy:

• Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.

Results:

• Launched campaign video which ran across Indian and Pakistani TV channels during peak time slots and around travel shows, general entertainment and drama programs
• Radio phone-ins were arranged on relevant Asian Radio stations
• Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship
• 4,017,757 overall campaign reach