DKMS

TASKS:

• Develop a strong media plan to increase brand awareness among the 18-30 year old BAME audience
• Come up with a communications strategy and channel mix across OOH and transit media, regional and ethnic press and digital programmatic and display to reach this audience

RESULTS:

• Our campaign message resonated with the TA and drove awareness and registrations to the website
• 384% more traffic from the UK
• 120% increase in the donation through their site
• 108% increase in the registered users through the site