Mediareach Marketing Agency Suite 11, 2 Station Court Imperial Wharf London SW6 2PY United Kingdom
DKMS
DKMS
TASKS:
Develop a strong media plan to increase brand awareness among the 18-30 year old BAME audience
Come up with a communications strategy and channel mix across OOH and transit media, regional and ethnic press and digital programmatic and display to reach this audience
RESULTS:
Our campaign message resonated with the TA and drove awareness and registrations to the website
384% more traffic from the UK
120% increase in the donation through their site
108% increase in the registered users through the site