OVERVIEW
Amazon
BRIEF
Create a series of relevant content films and visual production in response to the growing trend of search using image, film and voice, starting with their computer tech division.
RESULTS
• Developed more than 70 films ranging from 50 seconds to 5 minutes for Amazon’s computer category, covering laptops from Dell, Lenovo, Asus, HP, MSI, etc…
• Launched in time for two of the biggest sales events (Black Friday and Christmas).
• The films were uploaded on Amazon website 2 weeks before black Friday event resulted in an increase of viewing leading to a surge of computer sales for Amazon.
• Sales uplift increased by more than 14% for the computer division
