OVERVIEW
Equazen
BRIEF
Mediareach was approached by SFI Health to develop a digital strategy that promotes the Equazen Health Supplement though their Amazon store. The campaign was to focus on Prime Day and Black Friday.
One challenge was the lockdown’s negative impact on the sales of this industry. Another was the need to drive awareness among the UK’s demographic of mothers with young children while driving awareness to the brand’s Amazon page.
STRATEGY
Given YouTube ads’ advanced targeting capabilities, our YouTube campaign delivered impressive results across nearly 2 months. We were able to layer different targeting options to accurately target UK-based mothers aged 25-44 who were actively browsing and shopping for young children at that time, based on the history of YouTube searches.
The campaign targeted a variety of YouTube Channels, but a few of the top channels and placements included WhatsUpMums, Love Parenting, Mumsnet and Emily Norris.
RESULTS:
The results far exceeded expectations in delivering 357,454 engagements with the ads, which meant many mothers watched the Equazen video beyond the 10-second mark or clicked on the ad in some way. This resulted in substantial awareness and a burst in indirect and direct traffic to the Equazen Amazon page resulting in their best-ever sales on Amazon.
The campaign delivered over a million impressions and drove strong brand uplift for its DTC outlet on Amazon. Although the main KPIs of the campaign were awareness and brand uplift, we were also able to drive 5,700 direct clicks to the Amazon page from YouTube at a CPC of 2.45 and a CPV of 0.22.
1,047,449
Impressions
5,712
Total Clicks
0.55%
CTR
£2.45
Cost Per Click
