OVERVIEW
NHS DHSC Campaign
(TV Production)
OBJECTIVE
- Encourage the 40+ South Asian audience to get their blood pressure tested in community pharmacies.
- Educate the public that high blood pressure usually has no symptoms.
- Help people understand the scale of the issue, that they could be one of millions living with high blood pressure without knowing it.
- Elevate the importance of getting a blood pressure test as the only way to know if you have high blood pressure.
- Drive awareness of the potential serious consequences of untreated high blood pressure i.e. fatal heart attacks and strokes.
- Drive referrals to the NHS blood pressure postcode look up to find their nearest eligible pharmacy.
- Overcome barriers to action by making clear that the process is free, quick, easy, conducted in privacy and they don’t need to book in advance.
- Drive uptake of the blood pressure check in pharmacies.
STRATEGY
The campaign will target males and females with undiagnosed hypertension (uHT) who were more likely to be:
• Older (55+).
• Those 40 + living with obesity.
• Those 40+ consuming alcohol ‘almost every day’ compared to the rest of the population.
There’s only a slight difference by gender so we should be targeting males and females equally. Bangladeshi, Pakistani, Indian ethnic groups are at highest risk of the largest CVD mortality outcomes, as a result of undiagnosed high blood pressure.
TV ADVERT
