OVERVIEW
Ruuby
BRIEF
Our team partnered with Ruuby, London’s first digital beauty concierge offering 5-star services.
Ruuby has delivered amazing growth over the last few years but had been shut for a period over lockdown due to restrictions.
STRATEGY
Through a test and learn style growth marketing approach, we devised a few different strategies of how we could deliver a boost to their booking numbers through their website, iOS app and Android app.
RESULTS:
In the first 3 months of working with Ruuby we already made substantial progress to their key cost per acquisition figures, and these include:
400%
Reduction in CPA for new customers visiting the website through Adwords Search Results
260%
Reduction in CPA for new customers visiting the iOS app through App Download Results
