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+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

WorldRemit

WorldRemit

Brief:

  • One of the world’s fastest growing international remittance providers reached out to us to use our services to connect with hard to reach cultural audiences in the UK, specifically Filipinos and African Diaspora and raise awareness of their superior product for sending money home to friends and family.

Winning Strategy & Execution:

  • Using our proprietary in-house multicultural database, we were able to identify and segment the relevant cultural and diverse communities and through our very specific location based mapping we commenced an integrated outdoor campaign including TV, buses and underground to dramatically increase World Remit Penetration.

Results:

  • We smashed client targets and delivered and outstanding 200% Sales Uplift thanks to our careful segmentation and location targeting.

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