The national

TASKS:

• Launch a digital outdoor and geo-tagging campaign for The National online portal in London to coincide with the opening of its bureau in London

RESULTS:

• Launched digital outdoor panels in Central London’s main train stations backed by geo-location digital mobile targeting in Central London areas
• The digital outdoor campaign targeting Arabs reached more than 300,000 people
• More than 60,000 geo-targeted customers in and around the affluent district of Knightsbridge and Kensington