Brief:

Mediareach Advertising has launched a digital outdoor and geo tagging campaign for The National online portal in London to coincide with the opening of its bureau in London.

The UAE based portal aims to build brand awareness and encourage the audience to go to the national’s online platforms to read news about the Middle East as well as to find out the Middle East’s perspective on international happenings.

Mediareach has been working with Middle East clients for more than 12 years and our planning and activation teams ensured that the launch in time for the opening and are planning a series of advertising tactics.

Campaign:

The campaign was launched with digital outdoor panels on Central London main train stations backed by geo location digital mobile targeting in Central London areas.

Results:

The digital outdoor campaign targeting Arab customers in Central London reached more than 300,000 people and more than 60,000 geo targeted mobile SMS and MMS campaign targeted at Arab customers in and around the affluent district of Knightsbridge and Kensington.

Our digital campaign delivered to coincide with the launch in V&A Museum achieved more than 5% clicks and in access of 5% CTR.