TASKS:
- Launch a digital outdoor and geo-tagging campaign for The National online portal in London to coincide with the opening of its bureau in London
RESULTS:
- Launched digital outdoor panels in Central London’s main train stations backed by geo-location digital mobile targeting in Central London areas
- The digital outdoor campaign targeting Arabs reached more than 300,000 people
- More than 60,000 geo-targeted customers in and around the affluent district of Knightsbridge and Kensington