OVERVIEW
HSBC UK
BRIEF
HSBC UK wanted to launch “The Local Heroes” campaign in order to express gratitude to all those front-line workers who have shown strength in the toughest times.
STRATEGY
As this campaign’s nature was to celebrate and appreciate the efforts by the key workers, Mediareach planned a campaign targeting the selected African, Caribbean and Indian communities which was very well received by the target audiences through Print and Radio campaigns.
“It’s really heartwarming for a big brand like HSBC UK to be recognising the contribution by our frontline workers from cleaners right through to healthcare workers.”
RESULTS
The Campaign echoed the Celebration and the incredible work done by the Key workers by calling them “Local Heroes” who managed to keep going no matter what in times of Pandemic.
The campaign was appreciated by the Radio stations and special shout outs and extra airtime spots were granted as a gesture of appreciation.
