OVERVIEW
The National
BRIEF
• Launch a digital outdoor and geo-tagging campaign for The National online portal in London to coincide with the opening of its bureau in London
RESULTS
• Launched digital outdoor panels in Central London’s main train stations backed by geo-location digital mobile targeting in Central London areas
RESULTS:
300k+
The digital outdoor campaign targeting Arabs reached more than 300,000 people
60k+
More than 60,000 geo-targeted customers in and around the affluent district of Knightsbridge and Kensington
