OVERVIEW
Home Office
BRIEF
To reach the Windrush Generation (African, Caribbean and South Asian audiences) to increase the awareness and to encourage affected people to apply and register for the schemes, benefits and services.
STRATEGY
We developed a strong communications strategy with the mix of Press and Radio to increase awareness amongst those most affected around the UK. To create an emotional, connect and to resonate more with the audiences the live reads were planned at the prime/drive times.
“There has been a clear, emotional connection to this campaign; it has been well received and supported, with vast amounts of engagement.”
RESULTS
4x
Some radio stations played 4x the original number of spots they were due to play.
