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Blog

3 Reasons Why Outsourcing Video Marketing to Influencers is the Best Course of Action in 2021 & Beyond

While we hope to be moving towards a more stable marketing environment as we move through 2021, it cannot be denied that brands were forced to deal with an unprecedented number of roadblocks during the Covid-19 uncertainty of the past year and a half. ...

19th August 2021
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How the New ‘Work From Home Revolution’ can Benefit Your Company’s Diverse Success

As the ‘work from home revolution’ took the world by storm during the Covid-19 pandemic, one fact became startlingly clear; jobs that had previously been considered impossible to do at home could in fact be performed from home, with no loss in productivity and an...

21st July 2021
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10 UK-Based Diversity and Inclusion Social Media Influencers You Need To Follow

Diversity and inclusion are increasingly at the top of the agenda across a range of industries. Now, more than ever, people are using this crucial time to take to social media to educate employers about the importance of representation in the workplace, and connect with...

17th June 2021
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Why End-To-End Sustainability Is A Key Factor For Gen Z Consumers When Choosing Brands

Generation Z is grabbing the attention of marketers as they continue to emerge as an exciting new consumer, boasting a spending power of $143 billion. But how a brand performs when it comes to sustainability can be make-or-break for Gen Z customers. But what are some...

17th June 2021
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Tips For Brands To Overcome Unconscious Bias When Recruiting BAME Talent During The Pandemic

Since the beginning of the pandemic, brands have been overwhelmed with a huge increase in applications. Job site Adzuna revealed that job vacancies were down by 59% over the summer, whilst UK unemployment was at its highest point for three years. This has resulted in...

17th June 2021
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What Is ‘Blackfishing’ And How Can Brands Be Aware Of It In Influencer Advertising?

There has been increasing controversy over the trend of ‘blackfishing’ in influencer advertising and with celebrities. But what does this term mean, and how might brands be at risk of offending black consumers? ‘Blackfishing’ is a term that refers to celebrities or influencers who...

16th April 2021
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