Part of podcasting’s appeal is the relatively low startup costs, combined with high engagement rates from an active listener base. And with 850,000 active podcasts and 104 million Americans listening to them regularly, Podcast ads have proven to be an excellent channel for brands to...
The small island nation of New Zealand is known for its picturesque lakes, rich Māori culture, and recently it’s ability to completely eradicate the COVID-19 virus....
Creating an experience to market a product is a way to open up your brand to a bigger audience. When a business offers something outside of their usual services to create something spectacular for the general public, quite often a lot of people will pay...
The research identifies major inequalities among BAME communities such as: • BAME groups are also more likely than people of white may face additional barriers in accessing services because of cultural and language differences. ...
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind: ...
In today’s fast-paced digital world, consumers are more savvy, demanding, and discerning than ever. To make a purchase decision, people like to search for information from those they trust or see as experts. That’s what makes influencer marketing so valuable....
The landscape of social media marketing is constantly changing. New apps and platforms are appearing all the time, and popularity can rise and fall almost instantaneously....
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene. The video-sharing social app allows users to record short clips of 15 seconds maximum, and...
Multiculturalism has become the foundation of the modern United Kingdom. Businesses and marketing models are constantly adapting to this changing market, with the increased diversity of cultures creating an increased required diversity of marketing consumption. An Identity In a world saturated with marketing and advertising, it can...
In this infographic, we highlight the importance of multi-dimensional messaging and media planning to ensure that the highest levels of relevance and ROI are being achieved by brands and their agencies. Multicultural Marketing is not just a buzz term; the infographic shows that London exists as...
