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Mediareach Marketing Agency
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Fake news and its impact on the truth

fake news
In the light of the issue of fake news and its impact on the recent elections, Congress has said that they will make no law to abridge the freedom of speech. Meanwhile German politicians were quick to stress that they will enforce a $500,000 penalty to Facebook for every fake news item published on the social network, along with further damages if the story has affected any German citizens. These actions come following the publication of false stories last week about German Chancellor Angela Merkel, who is currently seeking re-election.

Five Professional Tips For Succesful Events Management

five-professional-tips-for- successful events management

 

Some might argue that event management is a rocket science, but with good research and pre-planning, the process can surely become much simpler. Events management and experiential are marketing activities where just theories won’t save you, you would need a substantial hands-on experience of the field- marketing to ensure a successful outcome.

With over twenty years of experience in events planning and management and clients from various markets, we understand the level of details required in the planning process and the sensitivities of working with diverse audiences. So we have put together a brief checklist for a successful event planning and management.

A Health Campaign Worth Celebrating – Elephant Atta Supports HEART UK

A Health Campaign Worth Celebrating – Elephant Atta Supports HEART UK
Mediareach is very excited to launch “Caring for Your Heart’” campaign for its client Westmill Foods’ Elephant Atta brand – the number one chapatti flour producer in the UK since 1962. The brand’s 100% whole wheat – Elephant Atta Chakki Gold – has got the stamp of approval from HEART UK – Britain’s leading charity dedicated to supporting people and families who are concerned about rising cholesterol levels and providing them with guidance and education.

The “Caring for Your Heart” campaign aims to address the health concerns of the South Asians with the help of HEART UK. As part of the campaign, Mediareach has worked with HEART UK to receive the product approval and create a lasting support to the Charity.

Makeover of meeting room at Mediareach - boardroom

Meeting Room Make-Over at Mediareach!

We absolutely love our offices (especially the balcony) but with all the changes happening in the agency – fresh recruitments, added services, new clients – we decided it was time to modify our workplace to better represent ‘the new us’. Like… literally!

So we asked the team members to send an element they love, and with combining all inspiration and creativity, we got this exciting collage…

Next time you visit us, feel free to guess which one is from who 😉

How To Target A “Smart Traveller”

  Travellers now are informed, empowered and connected which has some impact on the industry. Nowadays it is all about understanding customers and interpreting their needs correctly in order to deliver personalized and excellent experience. Understanding the changing media landscape is key. Insights coupled with creative...

Target The Growing Multicultural Market in the UK

If there was a challenge to marketing directors, agencies, government departments and the creative industry today is how to engage this ever increasing diverse multi cultural society of ours. With the minority ethnic population figures growing to 12% nationally, the picture in certain metropoles such as...

Best Practices For Email Marketing

Best Practices For Email Marketing

Newsletters are very important tool for communicating with consumers directly, but require good expertise to ensure that your messages stand out, reach the right audience, and are actually read.

Email is a cost-effective tool to send across your brand messages in real-time, and alongside social media, it is a perfect channel to relate to daily events, send quick updates and news, and be part of daily trends. It helps in building consumer loyalty, as regularly sharing good content reminds fans of the value you offer and always keeps your brand top of their mind.

It is also a great measurable way to utilise and share your existing contents and increase awareness about your offers and promotions.

Chinese New Year Etiquette

Chinese new year

Chinese New Year is celebrated by about 17% of the world’s population, making it one of the widely celebrated events on the globe. This year, the Year of the Monkey began on February 8th. Unsurprisingly, the celebrations in the UK are one of the biggest, as it is a home to over 400,000 Chinese, and among the top 10 most popular destinations for Chinese tourists.

If you are trying to target the Chinese communities or planning to do business in China this February, make sure to get familiar with the customs of Lunar New Year. Those not aware of the customs might find it difficult to schedule meetings, finalise deals or communicate effectively with the consumers or partners.

Transactions: Most of the business will be closed on the New Year day. However, if you have an important ongoing project, bare in mind that it is considered a bad luck to send or receive money on that specific day. Watch out not to prick the dragon…

Numbers: In Chinese, the number four is pronounced similar to the word for ‘death’, and anything with the number is considered misfortunate. Avoid giving gifts or giveaways in sets or multiples of four, and consider using the number eight instead, which is the luckiest number in China.

The Upcoming Cultural Events This Fall

The-Upcoming-Cultural-Events-This-Fall

From traditional events such as Diwali to the recent Notting Hill Carnival, the UK, in particular London, is a cultural hub and the setting for a number of events that celebrate diversity in a country were nearly a quarter of its population is of an ethnic background.

The summer of 2015 has been one filled with such events, including a number of Melas that we were delighted to take part in, on behalf of Elephant Atta. But have no fear, there are still plenty more to come before the year is up and Mediareach is here to tell you all about them.

Next month the Victoria and Albert Museum (V&A) will host ‘The Fabric of India’ exhibition, as part of the Museum’s India Festival. The exhibition will be the first major one of its kind to explore the world of handmade textiles from India from the 3rd to 21st century. The event will be held from the 3rd October till the 10th January.  

Also in October, the British Library will be holding the ‘West Africa: Word, Symbol, Song’ exhibition. The exhibition will highlight stories from the regions nations and show how West Africans have harnessed the power of words to build societies, political movements and main religious beliefs.

Ofcom? more like ‘Oncom’…

ofcom bannerblog

We have been saying how times are changing and so are we and guess what? Ofcom’s most recent report on the communications market in the UK proves this (not that we needed any convincing).

As the digital revolution continues to unfold, consumer habits continue to change. The report announced that the UK is now a ‘smartphone society’. It showed that 33% of Internet users consider their smartphone to be the most important device for going online, compared to the 30% who stick to their laptop. Compared to 39% in 2012, today, 66% of UK adults have a smartphone in their pockets.

But this change is not merely amongst the younger generation; the report showed that since 2012, amongst 55-64 year olds, smartphone users have gone up from 19% to 50%. It’s not just web surfing that has changed, but also the weekly use of emails. Today a total of 52% of adults have access to email, a staggering increase when compared to the 5% in the 2005 Ofcom report.

Crown Commercial Services

Having been commissioned by the Crown Commercial Services, Mediareach is on the Government’s strategy and planning rooster for the next 5 years. We have been looking after Television, Cinema, Radio, Press, and Digital and Outdoor Media for all government run ethnic advertising and marketing campaigns. ...

What Have We Been Up To?

AAFIYAH What Have We Been Up To

It sure has been quite busy over at Mediareach. You may be thinking, isn’t it always? … Well yes, but this last quarter has been particularly busy. And here’s why: our most recent client HKScan, has kept us on our toes in preparation for the launch of their new range Aafiyah.

HKScan is one of Europe’s largest meat and poultry suppliers, and Aafiyah is its brand new halal poultry range.  Aafiyah offers a range of frozen, readly prepared halal chicken, including BBQ Drumsticks and Hot Wings.

So what has Mediareach done for Aafiyah?

After brainstorming and analysing the market alongside our client, we branded the range as one for young, traditional Muslims with time restraints of a twenty first century lifestyle. With this in mind, we designed and developed a fully responsive website and continue to carry out regular SEO and maintenance of it.  We also set up social media pages for the brand and developed a social media strategy. Our social media team manages these pages and provides regular updates. We also do blogger endorsement and regular blog posts for halal foodies.

Great News!

Great  News! - Time to beat the drum

We always knew we were among the best and we have the proof…

One word: The Drum Independent Agencies Census 2015 – Financial Rankings (ok, maybe more than one word). This census highlights the performance of independent agencies and celebrates their success and role in a marketplace dominated by corporate firms.

The rankings are based on three factors: financial performance, client satisfaction and peer recommendations. Agencies are then compared to those similar in size and of agencies with staff of 1-25; we came joint first alongside the very worthy component, The Agency.

The Story of the BBC (that’s short for British Born Chinese)

British Born Chinese Timeline

The chinese community continues to rapidly grow in the UK, here’s a little timeline about how it all began…

It all kicked off way back in the 17th Century when the UK carried out naval trade with China and Chinese sailors first established residence in London.

And then in the 19th Century the Chinese communities began to expand in other port cities such as Liverpool and Cardiff.

The 1950’s saw the opening of a number of family-run Chinese restaurants and takeaways and with the invention of washing machines, many of the first Chinese settlers set up laundries.

Ramadan Is Key season to reach Muslim Consumers

Ramadan Is Key season to reach Muslim Consumers

Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend. Muslims represent...

Join Us At Advertising Week Europe

Hey there MRA fan, here’s a little fact for you: 55% of the UK’s population increase over the last 10 years has been due to migration. Crazy we know. And I know I’ve said this before, but seriously, thank goodness for us. Now, we know that...

Another New Year, Another Chinese New Year

Did you know that London’s Chinese New Year is the largest celebration outside Asia? It’s news to us too. Thank goodness we’re here to carry out all that multicultural marketing (*sighs with relief*). So this year, the year of the Goat, the celebrations fall on 19th...

Does Your Online Campaign Target The Right Audience?

We are an integrated Marketing and Digital agency who help brands and advertisers reach  communities in every corner of the UK whether online or offline. We build digital marketing strategies, run online advertising and help brands have fruitful dialogues with their target audience, whether it is...

IPA The New Britain Report – Advertisers Target The New Britain

Mediarach CEO  Saad Sraaf  is discussing the progress in Multicultural Marketing industry in his blog. IPA The New Britain Report - Why Should Advertisers Target The New Britain? Britain has always been a fascinating country with its vibrant cultural diversity. Today Britain is more multicultural than ever before, and...

Importance of Easter Holidays for Retailers

Easter is the second most important day on Christian calendar, and marks the resurrection of Jesus Christ three days following his execution. It also celebrates the end of Lent - forty-days of fasting and spiritual restraint prior to Easter. England celebrates the holiday with events taking...

Happy Mother’s Day 2014

Celebrating Mothers Day in the UK Mother's Day is an annual day for celebrating motherhood, as well as the importance of mothers in families and society as a whole. Having started from the United States, Mothers Day is currently being celebrated by various nations. Although the core...

Happy Persian New Year! Happy Nowruz!

!نوروزتان پیروز   Nowruz, the Persian New Year, marks the first day of spring and the beginning of the year in the Persian calendar. And no, this year is not the year of 2014 as you might think, but 1393, as Iranians follow Solar Hijri calendar. The...

Statistics

Ethnic group population in UK on the basis of cities, areas and ethnic groups The multicultural image of the Great Britain is one of its key characteristics. The country prides itself on being a home to all nationalities, and numerous ethnic and religions groups. Currently, 12%...

Happy Valentine’s Day!

ALL YOU NEED IS LOVE Valentine's Day is a time when people demonstrate their love and friendship, and is celebrated widely across the globe, at least we are all reminded by numerous marketing campaigns to celebrate it. This celebration of love has a price of its...