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Deep Dive: Multicultural Representation in the UK’s FTSE 100

Multicultural representation at the board level is not a matter of optics; it’s what allows UK companies to remain competitive around the world. As Sir John Parker, Chairman of the Parker Review Committee explains, it increases “alignment of the Board with its customer base at...

The Importance of Workplace Diversity in Multicultural Marketing

Particularly in the Western world, demographic trends have shifted mainly as a product of migration. Therefore multiculturalism has become an increasingly important player of marketing, as companies continue to realise the benefits of targeting minority groups who often possess significant buying power....

The Benefits of Personalised Marketing: Statistics, Data and Examples

Personalisation is a powerful marketing strategy; it enables brands to connect with their audience on a more personal level, improving customers' experience, and making business more profitable. In fact, 80% of companies report seeing an uplift since implementing personalisation tactics. ...