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Articles

TikTok: The Rise of a New Social Media Marketing Network

With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene. The video-sharing social app allows users to record short clips of 15 seconds maximum, and...

Broadening Brand Reach: The Importance of Multiculturalism in Marketing

Multiculturalism has become the foundation of the modern United Kingdom. Businesses and marketing models are constantly adapting to this changing market, with the increased diversity of cultures creating an increased required diversity of marketing consumption. An Identity In a world saturated with marketing and advertising, it can...

[INFOGRAPHIC] The Growing Value of London’s Non-White British Audiences for Audience Planning

In this infographic, we highlight the importance of multi-dimensional messaging and media planning to ensure that the highest levels of relevance and ROI are being achieved by brands and their agencies. Multicultural Marketing is not just a buzz term; the infographic shows that London exists as...