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Mediareach Marketing Agency
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SW6 2PY
United Kingdom

Articles

10 Steps you need to take before choosing an effective ethnic & multicultural advertising and communications agency.

10 Steps you need to take before choosing an effective ethnic & multicultural advertising and communications agency.

1. Professional Competence The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. 2. Professional Development The agency is committed to the development of outstanding staff talent through qualifications, craft skills training and Continuous Professional Development (CPD). 3. Market Leaders The agency...

MRA, Turning diversity into opportunity

Multiculturalism is booming. The emerging markets have strong spending power and they are not afraid to use it, thus creating lucrative avenues for businesses to capitalise on. Without an effective marketing strategy that has a true appreciation of the cultures, the value systems, the communications...

Diversity Works for London?

Diversity is the differences we all have and what makes us all unique in one way or another. We differ in terms of ethnicity, gender, culture, national or regional origins, socio economic status, religion and political views, marital status, disability and sexual orientation. Respecting individual differences leads...

Snap-splat?

Snapchat
Snapchat was the original messenger app to ultimately utilise smartphone cameras for messaging purposes. However, Snapchat is now facing the threat that all ‘Early Adopters’ face; fending off the pressure from competition. Their hard to retain Millennial audience is beginning to grow impatient with the app’s redesigned interface and are quickly switching over to Snap’s leading competitor, Instagram.

Brewing Creativi-tea

brewing tea

Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again; a new study indicates that the secret to a creative mind can be found in tea.
Tea drinking volunteers in the study immediately performed better than water drinking candidates in creative and cognitive exams. Initially, researchers believed the results to be down to the high dosage of caffeine and thiamine found in tea. However, these effects do not take place instantly and yet performance was rapidly boosted. The effect, in fact, is likely to be psychological.