Brands and agencies need to move forward towards true equity; not only in external marketing messages, but also in internal organisational structure and work culture. After all, the most effective way to promote diversity and inclusion is to be its personification....
Multicultural representation at the board level is not a matter of optics; it’s what allows UK companies to remain competitive around the world. As Sir John Parker, Chairman of the Parker Review Committee explains, it increases “alignment of the Board with its customer base at...
Consumer habits have changed drastically as a result of the COVID-19 pandemic, and many effects are likely to be permanent. Given the loss of income many people faced as a result of the lockdowns imposed by governments around the world, consumers are now more hesitant...
Particularly in the Western world, demographic trends have shifted mainly as a product of migration. Therefore multiculturalism has become an increasingly important player of marketing, as companies continue to realise the benefits of targeting minority groups who often possess significant buying power....
In the United States, there is a holiday known as ‘Cinco de Mayo’ (‘5th of May’ in English) that is often dubbed as the ‘Mexican St. Patrick's Day’. This is because essentially, they are very similar; they are rooted in a culture foreign to where...
Personalisation is a powerful marketing strategy; it enables brands to connect with their audience on a more personal level, improving customers' experience, and making business more profitable. In fact, 80% of companies report seeing an uplift since implementing personalisation tactics. ...
Multiculturalism has become the foundation of the modern United Kingdom. Businesses and marketing models are constantly adapting to this changing market, with the increased diversity of cultures creating an increased required diversity of marketing consumption. An Identity In a world saturated with marketing and advertising, it can...
In this infographic, we highlight the importance of multi-dimensional messaging and media planning to ensure that the highest levels of relevance and ROI are being achieved by brands and their agencies. Multicultural Marketing is not just a buzz term; the infographic shows that London exists as...
It is important to ensure that Marketing Strategies are not out of touch and campaigns are developed to reflect actual people living in the UK. According to the IPA’s latest report, The New Britain, the Black, Asian and Minority Ethnic (BAME) population in the UK...
