As physical contact was severely limited through 2020-21, social media soon became the primary method for many people to spend time with their friends and family. The ‘new normal’ quickly became a life lived through screens and the use of social media shot up compared...
While we hope to be moving towards a more stable marketing environment as we move through 2021, it cannot be denied that brands were forced to deal with an unprecedented number of roadblocks during the Covid-19 uncertainty of the past year and a half. ...
Have you asked Siri what the name of the new vegan restaurant is? Or Alexa where you can find the nearest grocery store? These names have become well known over the last few years, proving that voice search assistants and intelligent speakers have definitely come...
Thanks to Covid-19, businesses and individuals suffered alike as they struggled to adapt to a new way of living, one that seemed to have little to do with physical space and a lot to do with the digital world. Companies that had previously focused on...
As the ‘work from home revolution’ took the world by storm during the Covid-19 pandemic, one fact became startlingly clear; jobs that had previously been considered impossible to do at home could in fact be performed from home, with no loss in productivity and an...
Diversity and inclusion are increasingly at the top of the agenda across a range of industries. Now, more than ever, people are using this crucial time to take to social media to educate employers about the importance of representation in the workplace, and connect with...
Generation Z is grabbing the attention of marketers as they continue to emerge as an exciting new consumer, boasting a spending power of $143 billion. But how a brand performs when it comes to sustainability can be make-or-break for Gen Z customers. But what are some...
Since the beginning of the pandemic, brands have been overwhelmed with a huge increase in applications. Job site Adzuna revealed that job vacancies were down by 59% over the summer, whilst UK unemployment was at its highest point for three years. This has resulted in...
We’re not in the same boat. Back in March, when lockdowns were being imposed across the globe, politicians and public figures preached the phrase ‘we’re in the same boat’ as an attempt to boost morale. However, many people in the UK, especially those belonging to...
There has been increasing controversy over the trend of ‘blackfishing’ in influencer advertising and with celebrities. But what does this term mean, and how might brands be at risk of offending black consumers? ‘Blackfishing’ is a term that refers to celebrities or influencers who...
