Elephant Atta’s Healthier Lifestyle Movement
Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. The new integrated campaign plans to utilise their influence, alongside the brands own health credentials, to create a movement, which affects not only individual households but also the wider community.
Since healthy lifestyles start at home, Elephant Atta flour wants to mobilise everyday women and mothers who recognise the importance of nutritional eating, to lead the way in creating this health revolution amongst South Asians.
Elephant Atta flour caters for more than 50% of the UK Atta market and the new TV, POS and integrated marketing campaign went live in March, launched with a PR event held at Chelsea Football Club for media, traders and brand ambassadors.