The Mediareach team attended the twentieth edition of the ‘International Food & Drink Event’, eager to seek out trends in the industry and potential marketing prospects with the hundreds of locals and international businesses attending. The IFE is the UK’s Largest gathering of global food & drink buyers and suppliers, connecting every person from every background through a love and appreciation for food across all cultures and those looking to establish their brands as a local household name.
The team were delighted to see so many fresh and innovative businesses enthusiastic to share their unique food brands with the world. We scouted the event for entrepreneurs with raw passion who were seeking guidance on how to edge their product onto store shelves and into people’s homes.
Since 2014 there has been a significant growth in vegan and gluten free diets, with hundreds of stalls advertising related produce. Halal products are also becoming more popular; corresponding with the rise of the Islamic population in the UK.