General Archives - Page 3 of 7

More Than Representation, Culturally Diverse Teams in Ad Agencies Are a Matter of Competitiveness

For UK ad agencies, diversity and inclusion go far beyond doing the ‘right thing.’ Research has found that companies with culturally and ethnically diverse teams are 33% more likely to financially outperform than the industry median. And while marketing agencies in the UK have come...

6th January 2021

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized

The Growing Role of the Hijab in the Fashion Industry

The past few years has seen the hijab cement its status in the global fashion industry. From Nike’s Pro Hijab for female Muslim athletes to Tommy Hilfiger’s recently released version of the Islamic garment, more fashion designers and brands are starting to capitlise on what...

4th January 2021

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized

How to Attract the Multicultural Millennial

There are nearly 17 million millennials in the UK. In 2017, millennials became the largest generation in the workforce. That same year, more than 26% of them came from an ethnic background other than White British, higher than the same figure for the entire UK...

18th November 2020

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized

5 Myths About Multicultural Marketing that are Easy to Correct

Multicultural marketing acknowledges the differences between cultural backgrounds, and provides brands with the opportunity to offer more personalised messaging to engage an increasingly diverse population. ...

6th November 2020

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized

Contextual personalisation: What it means to be CX centric in 2020

In today’s digital world, customer journey alone is not enough to generate loyal consumers and brand advocates. Adapting to a wide variety of experiences through the understanding of different contexts, particularly in the field of multicultural marketing, is the real path to a better...

29th October 2020

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized

How Cultural Background Calls the Shots in Individual Responses

While there is more to us than our cultural background, the way we act, think and react to our environment is largely modelled by it. Of course, not all the people from a given group will behave in the same way, but certain generalisations can...

15th October 2020

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized

Why Consumers Are Better Than Ever at Ignoring Culturally Irrelevant Communications

What does it mean for a brand to be culturally fluent? In an increasingly multicultural and interconnected world, cultural intelligence becomes a vital aspect of the internal organisation and external communication for the most competitive companies. ...

11th October 2020

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized

HOW DIVERSITY AND INCLUSION CAN MAKE OR BREAK IT

Brands and agencies need to move forward towards true equity; not only in external marketing messages, but also in internal organisational structure and work culture. After all, the most effective way to promote diversity and inclusion is to be its personification....

6th October 2020

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized

Deep Dive: Multicultural Representation in the UK’s FTSE 100

Multicultural representation at the board level is not a matter of optics; it’s what allows UK companies to remain competitive around the world. As Sir John Parker, Chairman of the Parker Review Committee explains, it increases “alignment of the Board with its customer base at...

25th September 2020

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized

Knowing What You Don’t Know: Brands and Ethnic Consumers in a Post-COVID World

Consumer habits have changed drastically as a result of the COVID-19 pandemic, and many effects are likely to be permanent. Given the loss of income many people faced as a result of the lockdowns imposed by governments around the world, consumers are now more hesitant...

18th September 2020

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Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised

General

More Than Representation, Culturally Diverse Teams in Ad Agencies Are a Matter of Competitiveness

The Growing Role of the Hijab in the Fashion Industry

How to Attract the Multicultural Millennial

5 Myths About Multicultural Marketing that are Easy to Correct

Contextual personalisation: What it means to be CX centric in 2020

How Cultural Background Calls the Shots in Individual Responses

Why Consumers Are Better Than Ever at Ignoring Culturally Irrelevant Communications

HOW DIVERSITY AND INCLUSION CAN MAKE OR BREAK IT

Deep Dive: Multicultural Representation in the UK’s FTSE 100

Knowing What You Don’t Know: Brands and Ethnic Consumers in a Post-COVID World

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