A Health Campaign Worth Celebrating – Elephant Atta Supports HEART UK
Medieach is very excited to launch “Caring for Your Heart’” campaign for its client Westmill Foods’ Elephant Atta brand – the number one chapatti flour producer in the UK since 1962. The brand’s 100% whole wheat – Elephant Atta Chakki Gold – has got the stamp of approval from HEART UK – Britain’s leading charity dedicated to supporting people and families who are concerned about rising cholesterol levels and providing them with guidance and education.
The “Caring for Your Heart” campaign aims to address the health concerns of the South Asians with the help of HEART UK. As part of the campaign, Mediareach has worked with HEART UK to receive the product approval and create a lasting support to the Charity.
We have also developed and launched www.chakkiforheart.co.uk website and kicked off Social Media and PR campaigns to raise awareness on the product’s seal of approval and to offer many healthy lifestyle tips, recipes, competitions and promotions to encourage the consumers to cut down cholesterol and switch to a healthier diet.