[INFOGRAPHIC] The Growing Value of London’s Non-White British Audiences for Audience Planning

In this infographic, we highlight the importance of multi-dimensional messaging and media planning to ensure that the highest levels of relevance and ROI are being achieved by brands and their agencies.

Multicultural Marketing is not just a buzz term; the infographic shows that London exists as a growing multicultural society that marketers must be aligned to, if they wish to stay relevant.