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News

Ramadan Is Key season to reach Muslim Consumers

Ramada-article-blog

Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend.

Muslims represent the largest consumer group, after the mainstream, both in the UK and Europe and are increasingly considered to be loyal consumer group not just for Halal food, but also for fashion and cosmetics luxury goods market.

Fasting is one of the Five Pillars of Islam, regarded to be obligatory by believers and are the basis of Muslim life. During Ramadan, Muslims abstain from food and drink during the day and are allowed to have food and drinks only during the night. In this holiest season of the Islamic year, Muslims go through self-examination and higher religious commitment. During Ramadan, Muslims are very active in donating to charities and organising charity events, giving food to the poor, and other humanitarian activities.

Importance of Easter Holidays for Retailers

Easter is the second most important day on Christian calendar, and marks the resurrection of Jesus Christ three days following his execution. It also celebrates the end of Lent - forty-days of fasting and spiritual restraint prior to Easter. England celebrates the holiday with events taking...

Happy Mother’s Day 2014

Celebrating Mothers Day in the UK Mother's Day is an annual day for celebrating motherhood, as well as the importance of mothers in families and society as a whole. Having started from the United States, Mothers Day is currently being celebrated by various nations. Although the core...

Happy Persian New Year! Happy Nowruz!

!نوروزتان پیروز   Nowruz, the Persian New Year, marks the first day of spring and the beginning of the year in the Persian calendar. And no, this year is not the year of 2014 as you might think, but 1393, as Iranians follow Solar Hijri calendar. The...

Happy Valentine’s Day!

ALL YOU NEED IS LOVE Valentine's Day is a time when people demonstrate their love and friendship, and is celebrated widely across the globe, at least we are all reminded by numerous marketing campaigns to celebrate it. This celebration of love has a price of its...