There has been increasing controversy over the trend of ‘blackfishing’ in influencer advertising and with celebrities. But what does this term mean, and how might brands be at risk of offending black consumers? ‘Blackfishing’ is a term that refers to celebrities or influencers who...
Even as recently as 2019, working from home seemed like just a benefit that a lucky few could enjoy. Come 2020, it has become the norm for millions, and the days of lengthy commutes and small talk in the office hallways are over. Whilst the...
E-commerce in Africa is growing rapidly, and could offer exciting opportunities for UK brands. Although the continent still faces setbacks in the digital world, more companies are paying attention and are looking to tap into a new group of consumers. ...
In 2020, global events have led us to spend more time indoors than ever before. Figures show that around 30% of employees in the UK are currently working remotely, compared to only 4% in 2019. With people now spending such a larger part of their...
The Covid-19 pandemic has had a detrimental impact on the mental health of people living in the UK. In a survey conducted by the charity Mind, it was found that two-thirds of people said that their mental health had worsened during the initial nationwide lockdown....
As the UK population and general workforce becomes more diverse, how is this reflected in FTSE 100 companies? Do board level positions have a higher number of BAME employees in 2020 than in the past and, if not, why isn’t there more diversity at the...
As the UK becomes increasingly diverse, marketing teams and advertising agencies are asking themselves whether this diversity is being accurately represented within their own industry. Why is diversity so important for the advertising industry? And will increasing the diversity of your team have a positive...
A team of neuroscientists from MIT recently found that it takes only 13 milliseconds for our brains to process images. Before we are even aware of what we are looking at, we have already started unconsciously making assumptions about it....
Venturing into foreign markets can be a major challenge for brands, but the food and beverage industry can be particularly difficult. For any company, the first step is to adapt their branding, i.e. the logo, packaging, and in some cases, the store layout. While this...
The podcast market has in recent years been touted as an increasingly lucrative space for brands to advertise in. Data shows that podcast listeners significantly outspend non-podcast listeners in regards to consumer goods and entertainment services and that the number of podcast listeners in the...
