In today’s fast-paced digital world, consumers are more savvy, demanding, and discerning than ever. To make a purchase decision, people like to search for information from those they trust or see as experts. That’s what makes influencer marketing so valuable....
The landscape of social media marketing is constantly changing. New apps and platforms are appearing all the time, and popularity can rise and fall almost instantaneously....
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene. The video-sharing social app allows users to record short clips of 15 seconds maximum, and...
Multiculturalism has become the foundation of the modern United Kingdom. Businesses and marketing models are constantly adapting to this changing market, with the increased diversity of cultures creating an increased required diversity of marketing consumption. An Identity In a world saturated with marketing and advertising, it can...
In this infographic, we highlight the importance of multi-dimensional messaging and media planning to ensure that the highest levels of relevance and ROI are being achieved by brands and their agencies. Multicultural Marketing is not just a buzz term; the infographic shows that London exists as...
As the digital revolution continues to unfold, so does the MRA digital department. Today with the touch of a fingertip, the whole world is brought together. Over at Mediareach, we recognise the need for brands to communicate directly with their target audience and have evolved our...
It's no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes. Grooming has long been the domain of women. Millennial men are making inroads into this formerly forbidden territory...
Successful tourism advertising requires seamless integration between online and off-line efforts to reinforce the power of a single message. Mediareach Advertising is a fully Integrated Marketing and Advertising Agency who has a wide offering to the travel and tourism sector. Whether you need traditional marketing...
On April 12th 2018, The IT ministry in Uganda held an award ceremony for IT innovators, where we were given unique insights into how the IT sector is developing. The nation will be receiving IT Hubs to offer free workspaces to young people in a
Snapchat was the original messenger app to ultimately utilise smartphone cameras for messaging purposes. However, Snapchat is now facing the threat that all ‘Early Adopters’ face; fending off the pressure from competition. Their hard to retain Millennial audience is beginning to grow impatient with the app’s redesigned interface and are quickly switching over to Snap’s leading competitor, Instagram.
