Get in touch

+44 (0) 207 751 3333

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
United Kingdom


Why End-To-End Sustainability Is A Key Factor For Gen Z Consumers When Choosing Brands

Generation Z is grabbing the attention of marketers as they continue to emerge as an exciting new consumer, boasting a spending power of $143 billion. But how a brand performs when it comes to sustainability can be make-or-break for Gen Z customers. But what are some...

Tips For Brands To Overcome Unconscious Bias When Recruiting BAME Talent During The Pandemic

Since the beginning of the pandemic, brands have been overwhelmed with a huge increase in applications. Job site Adzuna revealed that job vacancies were down by 59% over the summer, whilst UK unemployment was at its highest point for three years. This has resulted in...

What Is ‘Blackfishing’ And How Can Brands Be Aware Of It In Influencer Advertising?

There has been increasing controversy over the trend of ‘blackfishing’ in influencer advertising and with celebrities. But what does this term mean, and how might brands be at risk of offending black consumers? ‘Blackfishing’ is a term that refers to celebrities or influencers who...

BAMEs At Increased Risk Of Mental Health Issues Due To Covid-19 & How Your Brand Can Help

The Covid-19 pandemic has had a detrimental impact on the mental health of people living in the UK. In a survey conducted by the charity Mind, it was found that two-thirds of people said that their mental health had worsened during the initial nationwide lockdown....

Are Multicultural Talents Adequately Represented & Encouraged at Board Level in FTSE 100 UK Companies?

As the UK population and general workforce becomes more diverse, how is this reflected in FTSE 100 companies? Do board level positions have a higher number of BAME employees in 2020 than in the past and, if not, why isn’t there more diversity at the...

Does More Diversity in Brand and Ad Agency Teams Add Value?

As the UK becomes increasingly diverse, marketing teams and advertising agencies are asking themselves whether this diversity is being accurately represented within their own industry. Why is diversity so important for the advertising industry? And will increasing the diversity of your team have a positive...