The research identifies major inequalities among BAME communities such as: • BAME groups are also more likely than people of white may face additional barriers in accessing services because of cultural and language differences. ...
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind: ...
In today’s fast-paced digital world, consumers are more savvy, demanding, and discerning than ever. To make a purchase decision, people like to search for information from those they trust or see as experts. That’s what makes influencer marketing so valuable....
The landscape of social media marketing is constantly changing. New apps and platforms are appearing all the time, and popularity can rise and fall almost instantaneously....
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene. The video-sharing social app allows users to record short clips of 15 seconds maximum, and...
Founder of the multicultural advertising agency Saad Saraf and Logika Media head Javed Husain were awarded the Entrepreneur Excellence Award at a prestigious ceremony held Saturday, 7 November 2009 at London Hilton, Park Lane. The Entrepreneur Excellence Award celebrates the achievement of those Asian men and...
