Ethnic group population in UK on the basis of cities, areas and ethnic groups
The multicultural image of the Great Britain is one of its key characteristics. The country prides itself on being a home to all nationalities, and numerous ethnic and religions groups. Currently, 12% of the Britain’s population consists of ethnic minorities and this number is anticipated to grow over the course of the next decade.
Given such figures, we think that brands must be chomping at the bit to cater to the needs of this ever-increasing group of consumers wherever possible. This can happen only with clever marking tactics and with an understanding about their purchasing behaviour and influencers.