2 Brands that have Mastered Shoppable Posts – and How They Did It
Once upon a time, social media was a place to connect with friends, post a few photos and...
Author: mraadmin
Why Video Marketing Should Be Part of Your Business Strategy – And Tips To Get Started
It’s no secret that video marketing is booming right now. As of this year, 86% of businesses use video marketing, with 96% of them considering it a key part of their business strategy. If you haven’t yet considered using video to promote your business, you’re falling...
How the Pandemic Highlighted the Benefits of Decentralised Companies
‘Decentralisation’ has become something of a buzzword over the past year-and-a-half. Companies have had to pivot much faster than they would have liked in order to react to the disruptions caused by the COVID-19 pandemic. Many companies were already exploring decentralisation and digital transformation, but...
Are You Ready To Incorporate Personalised Marketing Into Your Strategy?
The days of generic marketing are over. Now that marketers have increasingly powerful user data analytic tools at their disposal, crafting the right message for the right person at the right moment is easier than ever....
The Rise of Instagram and Shoppable Posts During Covid-19 (and How to Integrate Them Into your Business)
As physical contact was severely limited through 2020-21, social media soon became the primary method for many people to spend time with their friends and family. The ‘new normal’ quickly became a life lived through screens and the use of social media shot up compared...
3 Reasons Why Outsourcing Video Marketing to Influencers is the Best Course of Action in 2021 & Beyond
While we hope to be moving towards a more stable marketing environment as we move through 2021, it cannot be denied that brands were forced to deal with an unprecedented number of roadblocks during the Covid-19 uncertainty of the past year and a half. ...
Voice Search has a Bright Future and Here’s Why
Have you asked Siri what the name of the new vegan restaurant is? Or Alexa where you can find the nearest grocery store? These names have become well known over the last few years, proving that voice search assistants and intelligent speakers have definitely come...
How the Pandemic Shifted Customer Expectations and How Brands Need to Adapt
Thanks to Covid-19, businesses and individuals suffered alike as they struggled to adapt to a new way of living, one that seemed to have little to do with physical space and a lot to do with the digital world. Companies that had previously focused on...
How the New ‘Work From Home Revolution’ can Benefit Your Company’s Diverse Success
As the ‘work from home revolution’ took the world by storm during the Covid-19 pandemic, one fact became startlingly clear; jobs that had previously been considered impossible to do at home could in fact be performed from home, with no loss in productivity and an...
10 UK-Based Diversity and Inclusion Social Media Influencers You Need To Follow
Diversity and inclusion are increasingly at the top of the agenda across a range of industries. Now, more than ever, people are using this crucial time to take to social media to educate employers about the importance of representation in the workplace, and connect with...
