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Mediareach Marketing Agency
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Author: mraadmin

Elephant Atta’s Healthier Lifestyle Movement

Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. The new integrated campaign plans to utilise their influence, alongside the brands own health credentials, to create...

Mediareach Advertising backs Arab Orphan Charity

Multicultural marketing specialist Mediareach Advertising is rallying the support of its clients and big businesses to support the World Wide Welfare charity, which is holding a charity fundraiser on the 12th of March 2011. The charity, which provides humanitarian, sustainability, health and educational assistance to orphans...

Is the Ad agency model dead?

Does the freezing of government spending and the onslaught on advertising agencies leads you to believe that the ad agency model is doomed to failure? In the 80’s ad land was about personalities, glitz, glamour, big budgets and high spend. Agencies were concerned about size and...

Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010

Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010. The campaign, which was aimed at the South Asian community, included a creative and integrated mix of...

Why multiculturalism becoming the new mainstream?

More people now live in urban cities and the composition of these towns and cities are becoming increasingly multicultural, resulting in more sophisticated, well-networked and demanding consumers who value service, experiences and attention. If brands can’t communicate effectively to this changing demographic, they will find...