Thanks to Covid-19, businesses and individuals suffered alike as they struggled to adapt to a new way of living, one that seemed to have little to do with physical space and a lot to do with the digital world. Companies that had previously focused on...
As the ‘work from home revolution’ took the world by storm during the Covid-19 pandemic, one fact became startlingly clear; jobs that had previously been considered impossible to do at home could in fact be performed from home, with no loss in productivity and an...
Diversity and inclusion are increasingly at the top of the agenda across a range of industries. Now, more than ever, people are using this crucial time to take to social media to educate employers about the importance of representation in the workplace, and connect with...
Generation Z is grabbing the attention of marketers as they continue to emerge as an exciting new consumer, boasting a spending power of $143 billion. But how a brand performs when it comes to sustainability can be make-or-break for Gen Z customers. But what are some...
Since the beginning of the pandemic, brands have been overwhelmed with a huge increase in applications. Job site Adzuna revealed that job vacancies were down by 59% over the summer, whilst UK unemployment was at its highest point for three years. This has resulted in...
We’re not in the same boat. Back in March, when lockdowns were being imposed across the globe, politicians and public figures preached the phrase ‘we’re in the same boat’ as an attempt to boost morale. However, many people in the UK, especially those belonging to...
There has been increasing controversy over the trend of ‘blackfishing’ in influencer advertising and with celebrities. But what does this term mean, and how might brands be at risk of offending black consumers? ‘Blackfishing’ is a term that refers to celebrities or influencers who...
Even as recently as 2019, working from home seemed like just a benefit that a lucky few could enjoy. Come 2020, it has become the norm for millions, and the days of lengthy commutes and small talk in the office hallways are over. Whilst the...
E-commerce in Africa is growing rapidly, and could offer exciting opportunities for UK brands. Although the continent still faces setbacks in the digital world, more companies are paying attention and are looking to tap into a new group of consumers. ...
In 2020, global events have led us to spend more time indoors than ever before. Figures show that around 30% of employees in the UK are currently working remotely, compared to only 4% in 2019. With people now spending such a larger part of their...
