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Mediareach Marketing at the IFE

Mediareach-Marketing-IFE-0
The Mediareach team attended the twentieth edition of the ‘International Food & Drink Event’, eager to seek out trends in the industry and potential marketing prospects with the hundreds of locals and international businesses attending. The IFE is the UK’s Largest gathering of global food & drink buyers and suppliers, connecting every person from every background through a love and appreciation for food across all cultures and those looking to establish their brands as a local household name.

The team were delighted to see so many fresh and innovative businesses enthusiastic to share their unique food brands with the world. We scouted the event for entrepreneurs with raw passion who were seeking guidance on how to edge their product onto store shelves and into people’s homes.

Since 2014 there has been a significant growth in vegan and gluten free diets, with hundreds of stalls advertising related produce. Halal products are also becoming more popular; corresponding with the rise of the Islamic population in the UK.

Is Mark Zuckerberg the new Bill Gates?

zuckerbergIn the 90s Bill Gates held a strong handle on the tech industry. Microsoft became known as the company that would win at any cost under Gates’ leadership. When Microsoft couldn’t buy a competing app or web browser, it would simply create its own to crush its rival, and would sell it to its huge existing customer base.

Could history be repeating itself in the form of Mark Zuckerberg and Facebook? Snap’s recent $3 billion IPO could be seen as a response to its ongoing strive for dominance within the social networking sphere, and the subsequent growing pressure it is facing from its competitors Facebook and Instagram.

Facebook launched Instagram Stories back in August 2016, replicating Snapchat’s feature of the same name. Meanwhile Snapchat reported a dip in user growth in the second half of 2016, which many argue may be due to Instagram’s adoption of the ‘story’ function.

Similarly Facebook started testing Snapchat-style stories in its main app in January. This could result in yet another dip in users for Snapchat.

Gates probably would have adopted a similar tactic in capitalising on the “Stories” feature during the Microsoft era. Moreover it is well known that Zuckerberg has long suffered from Snapchat envy. Facebook attempted to purchase the startup app in 2013 for $3 billion in cash. Unsuccessful, Facebook released rival app ‘Poke’ the following month.

Though Poke didn’t take off, nor did its successor ‘Slingshot’ in 2014, Facebook’s message was clear; anything you can do, we can do…better. However, Snap saw a brief explosion in revenue growth, rising 590% from 2015 to 2016, following it’s IPO filing.

Donald Trump…a saviour?

Donald TrumpThrough his relentless barrage of abuse, most notably on Twitter, and consistent claims of the spreading of “fake news”, Trump has branded the field of political journalism as one that is not to be trusted. The executive leader has even gone as far as to deny the Washington press access to his administration.

So it should come as no surprise that there are those that claim that he is destroying the mainstream media as we know it. However, the opposite may be true in fact.

Trump appears to have given news organisations the sustainable commercial future they have been so desperately seeking. According to New York Times chief executive, Mark Thompson, Trump has generated phenomenal traffic for news websites such as the Guardian, Mail Online, Buzzfeed News and The Independent. In fact CNN, an organisation Trump repeatedly condemned for circulating fake news, reported 2016 as the news channel’s ‘most watched year’. As such, these news corporations have seen a significant rise in revenue.

Staff have right to disconnect

Staff-need-to-switch-off
It wasn’t long ago that clients used to send briefs to agencies by post and bike, but with the advent of technology and more notably, greater access to email through handheld devices, there has been a considerable increase in the workload for staff in advertising firms across the UK and Europe.

This has lead to huge amounts of pressure and stress on marketing agency staff as it has been found that a number are taking their work home and are unable to switch off. As a result, many are leaving the industry altogether.

Earlier this year, France’s labour minister Myriam El Khomri took a stand by introducing the “Right to disconnect” law, which stipulated that organisations with over 50 staff members were required to negotiate with employees on their right to switch off from work.

Millennials are less mobile than previous generations

Teenagers Young Team Together Cheerful Concept

According to analysis by the Pew Research Center, only 20 percent of 25 to 35 year olds reported a change of address in 2016, compared to 26 percent of Gen Xers in 2000. Meanwhile, in 1990 27 percent reported to have moved homes in the year prior.

Subsequently, today’s young Americans have been revealed to be less mobile than the previous four generations were at the same age, with the trend underscoring a pattern across all demographic groups. The research revealed that the overall share of Americans of all ages who moved homes in the previous year fell to an all-time low of 11.2% in 2016, according to the U.S. Census Bureau.

Economists are concerned by the trend as moving has previously been linked to the pursuit of job opportunities and with the economy improving, they would expect Americans to be moving in greater numbers. Millennials in particular, would be expected to be mobile since they are less likely to be tied down by three of the things that tend to hinder people from moving – a spouse, a house, or a child.

World’s first commercial flying car is now on sale

Flying car
A Dutch vehicle manufacturer has initiated the commercial sale of the world’s first flying car, the PAL-V Liberty. Available in two varieties, the PAL-V Liberty Sport and the Liberty Pioneer are two-person three-wheelers and are capable of flying at speeds of up to 112mph.

Whilst the Sport is the cheaper of the two with the base model starting at $400,000, the Pioneer is priced at $600,000.

PAL-V states that it takes 10 minutes to switch from driving to flying mode and in the air you may travel for 310 miles on a full tank.

The PAL-V Liberty has two distinct attributes that differentiate it from other flying vehicle concepts. The first is that the lift is created by a wind-powered rotor so that the car has the ability to float in the air, whilst the second unique feature is the three-wheel design and the soft-tilting motion in curves.

Ramadan Is Key season to reach Muslim Consumers

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Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend.

Muslims represent the largest consumer group, after the mainstream, both in the UK and Europe and are increasingly considered to be loyal consumer group not just for Halal food, but also for fashion and cosmetics luxury goods market.

Fasting is one of the Five Pillars of Islam, regarded to be obligatory by believers and are the basis of Muslim life. During Ramadan, Muslims abstain from food and drink during the day and are allowed to have food and drinks only during the night. In this holiest season of the Islamic year, Muslims go through self-examination and higher religious commitment. During Ramadan, Muslims are very active in donating to charities and organising charity events, giving food to the poor, and other humanitarian activities.