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Mediareach / Articles (Page 11)

Glossy magazine targets Arabs in London

A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is a bi-monthly glossy upmarket magazine targeting the affluent high net worth Arab residents and the business people in London. The publisher Saad Al-Saraf said that this an...

2nd June 2011
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Immigration – A menace or a blessing for UK Business?

Politicians in the UK and the media use the issue of immigration as a political football that can be kicked in whichever direction they wish, in order to appease middle-England’s concerns and capture some high-impact headlines. But are we putting ourselves at risk of scoring...

1st April 2011
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Why multiculturalism becoming the new mainstream?

More people now live in urban cities and the composition of these towns and cities are becoming increasingly multicultural, resulting in more sophisticated, well-networked and demanding consumers who value service, experiences and attention. If brands can’t communicate effectively to this changing demographic, they will find...

7th April 2010
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IPA highlights multi-cultural marketing opportunities

A new report has been released by the IPA to provide the advertising industry with an update on the rapidly expanding multi-cultural landscape of the UK; both as a potential employer and a market place. ‘Marketing opportunities for advertisers and agencies in multi-cultural Britain’ highlights that...

25th March 2010
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