Get in touch

+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

Mediareach / Articles (Page 10)

Donald Trump…a saviour?

Donald TrumpThrough his relentless barrage of abuse, most notably on Twitter, and consistent claims of the spreading of “fake news”, Trump has branded the field of political journalism as one that is not to be trusted. The executive leader has even gone as far as to deny the Washington press access to his administration.

So it should come as no surprise that there are those that claim that he is destroying the mainstream media as we know it. However, the opposite may be true in fact.

Trump appears to have given news organisations the sustainable commercial future they have been so desperately seeking. According to New York Times chief executive, Mark Thompson, Trump has generated phenomenal traffic for news websites such as the Guardian, Mail Online, Buzzfeed News and The Independent. In fact CNN, an organisation Trump repeatedly condemned for circulating fake news, reported 2016 as the news channel’s ‘most watched year’. As such, these news corporations have seen a significant rise in revenue.

Staff have right to disconnect

Staff-need-to-switch-off
It wasn’t long ago that clients used to send briefs to agencies by post and bike, but with the advent of technology and more notably, greater access to email through handheld devices, there has been a considerable increase in the workload for staff in advertising firms across the UK and Europe.

This has lead to huge amounts of pressure and stress on marketing agency staff as it has been found that a number are taking their work home and are unable to switch off. As a result, many are leaving the industry altogether.

Earlier this year, France’s labour minister Myriam El Khomri took a stand by introducing the “Right to disconnect” law, which stipulated that organisations with over 50 staff members were required to negotiate with employees on their right to switch off from work.

Millennials are less mobile than previous generations

Millennials are less mobile than previous generations

According to analysis by the Pew Research Center, only 20 percent of 25 to 35 year olds reported a change of address in 2016, compared to 26 percent of Gen Xers in 2000. Meanwhile, in 1990 27 percent reported to have moved homes in the year prior.

Subsequently, today’s young Americans have been revealed to be less mobile than the previous four generations were at the same age, with the trend underscoring a pattern across all demographic groups. The research revealed that the overall share of Americans of all ages who moved homes in the previous year fell to an all-time low of 11.2% in 2016, according to the U.S. Census Bureau.

Economists are concerned by the trend as moving has previously been linked to the pursuit of job opportunities and with the economy improving, they would expect Americans to be moving in greater numbers. Millennials in particular, would be expected to be mobile since they are less likely to be tied down by three of the things that tend to hinder people from moving – a spouse, a house, or a child.

World’s first commercial flying car is now on sale

Flying car
A Dutch vehicle manufacturer has initiated the commercial sale of the world’s first flying car, the PAL-V Liberty. Available in two varieties, the PAL-V Liberty Sport and the Liberty Pioneer are two-person three-wheelers and are capable of flying at speeds of up to 112mph.

Whilst the Sport is the cheaper of the two with the base model starting at $400,000, the Pioneer is priced at $600,000.

PAL-V states that it takes 10 minutes to switch from driving to flying mode and in the air you may travel for 310 miles on a full tank.

The PAL-V Liberty has two distinct attributes that differentiate it from other flying vehicle concepts. The first is that the lift is created by a wind-powered rotor so that the car has the ability to float in the air, whilst the second unique feature is the three-wheel design and the soft-tilting motion in curves.

Target The Growing Multicultural Market in the UK

If there was a challenge to marketing directors, agencies, government departments and the creative industry today is how to engage this ever increasing diverse multi cultural society of ours. With the minority ethnic population figures growing to 12% nationally, the picture in certain metropoles such as...

Ramadan Is Key season to reach Muslim Consumers

Ramadan Is Key season to reach Muslim Consumers

Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend. Muslims represent...

Does Your Online Campaign Target The Right Audience?

We are an integrated Marketing and Digital agency who help brands and advertisers reach  communities in every corner of the UK whether online or offline. We build digital marketing strategies, run online advertising and help brands have fruitful dialogues with their target audience, whether it is...

IPA The New Britain Report – Advertisers Target The New Britain

Mediarach CEO  Saad Sraaf  is discussing the progress in Multicultural Marketing industry in his blog. IPA The New Britain Report - Why Should Advertisers Target The New Britain? Britain has always been a fascinating country with its vibrant cultural diversity. Today Britain is more multicultural than ever before, and...

Exclusive interview with Elite Business Magazine

Saad Saraf, Mediareach CEO has given an exclusive interview to Elite Business Magazine analyzing UK's  current marketing industry and the audience. Saad Saraf exclusive interview with elite business magazine from MediareachUK...