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Articles

Target The Growing Multicultural Market in the UK

If there was a challenge to marketing directors, agencies, government departments and the creative industry today is how to engage this ever increasing diverse multi cultural society of ours. With the minority ethnic population figures growing to 12% nationally, the picture in certain metropoles such as...

Ramadan Is Key season to reach Muslim Consumers

Ramada-article-blog

Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend.

Muslims represent the largest consumer group, after the mainstream, both in the UK and Europe and are increasingly considered to be loyal consumer group not just for Halal food, but also for fashion and cosmetics luxury goods market.

Fasting is one of the Five Pillars of Islam, regarded to be obligatory by believers and are the basis of Muslim life. During Ramadan, Muslims abstain from food and drink during the day and are allowed to have food and drinks only during the night. In this holiest season of the Islamic year, Muslims go through self-examination and higher religious commitment. During Ramadan, Muslims are very active in donating to charities and organising charity events, giving food to the poor, and other humanitarian activities.

Glossy magazine targets Arabs in London

A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is a bi-monthly glossy upmarket magazine targeting the affluent high net worth Arab residents and the business people in London. The publisher Saad Al-Saraf said that this an...

Why multiculturalism becoming the new mainstream?

More people now live in urban cities and the composition of these towns and cities are becoming increasingly multicultural, resulting in more sophisticated, well-networked and demanding consumers who value service, experiences and attention. If brands can’t communicate effectively to this changing demographic, they will find...