New Zealand: A Guide to Targeting Success in Diversity Marketing
The small island nation of New Zealand is known for its picturesque lakes, rich Māori culture, and recently it’s ability to completely eradicate the COVID-19 virus....
Articles
9 Global Examples of Successful Experiential Marketing Campaigns
Creating an experience to market a product is a way to open up your brand to a bigger audience. When a business offers something outside of their usual services to create something spectacular for the general public, quite often a lot of people will pay...
PHE commissioned inquiry into Covid-19 reveals higher BAME deaths
The research identifies major inequalities among BAME communities such as: • BAME groups are also more likely than people of white may face additional barriers in accessing services because of cultural and language differences. ...
6 Brands that used their Marketing Ads for Consumer Good during COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind: ...
8th June 2020
The Trends of Influencer Marketing in 2020
In today’s fast-paced digital world, consumers are more savvy, demanding, and discerning than ever. To make a purchase decision, people like to search for information from those they trust or see as experts. That’s what makes influencer marketing so valuable....
2nd June 2020
5 Top Social Media Marketing Trends of 2020
The landscape of social media marketing is constantly changing. New apps and platforms are appearing all the time, and popularity can rise and fall almost instantaneously....
1st June 2020
TikTok: The Rise of a New Social Media Marketing Network
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene. The video-sharing social app allows users to record short clips of 15 seconds maximum, and...
29th May 2020
Broadening Brand Reach: The Importance of Multiculturalism in Marketing
Multiculturalism has become the foundation of the modern United Kingdom. Businesses and marketing models are constantly adapting to this changing market, with the increased diversity of cultures creating an increased required diversity of marketing consumption. An Identity In a world saturated with marketing and advertising, it can...
28th May 2020
[INFOGRAPHIC] The Growing Value of London’s Non-White British Audiences for Audience Planning
In this infographic, we highlight the importance of multi-dimensional messaging and media planning to ensure that the highest levels of relevance and ROI are being achieved by brands and their agencies. Multicultural Marketing is not just a buzz term; the infographic shows that London exists as...
28th May 2020
Ramadan campaign for Barnardo’s
We are launching a Ramadan campaign for Barnardo’s on Muslim TV channels aimed at the Muslim community in the UK during the fasting month of Ramadan. The heavy weight campaign was placed on religious and entertainment TV channels and aimed to make Muslims aware of the...
