Mediareach were invited to host a Media Workshop at Design Centre London on 12 February 2020. Our speakers, Saif Al-Saraf (Head of Digital) and Paul Kotze (Creative Director), spoke to over 80 members of the Design Centre about the Digital Transformation of the Luxury Market...
It's 2018 and we’ve just found out that Facebook is selling our data to benefit advertisers, there’s a massive uproar followed by media frenzy about our lack of privacy and safety on the internet. Now, 2019, one year on, what have we done about it? We...
Trigger warning: Some references may cause distress 2019 will see advertisers thriving even more in the social media arena, with campaigns becoming agile, quick witted and far-reaching. However, with success and power comes responsibility. In this case the more access advertisers have to customers the more...
It's no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes. Grooming has long been the domain of women. Millennial men are making inroads into this formerly forbidden territory...
1. Professional Competence The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. 2. Professional Development The agency is committed to the development of outstanding staff talent through qualifications, craft skills training and Continuous Professional Development (CPD). 3. Market Leaders The agency...
Multiculturalism is booming. The emerging markets have strong spending power and they are not afraid to use it, thus creating lucrative avenues for businesses to capitalise on. Without an effective marketing strategy that has a true appreciation of the cultures, the value systems, the communications...
During this economic downturn, you would think that everyone would be clambering about looking for new opportunities, with clients demanding for more effective, intelligent and cost efficient solutions that deliver results like never before. And yet, the industry continues to respond towards this growing niche...
Diversity is the differences we all have and what makes us all unique in one way or another. We differ in terms of ethnicity, gender, culture, national or regional origins, socio economic status, religion and political views, marital status, disability and sexual orientation. Respecting individual differences leads...
Reaching Muslim consumers and making inroads to this audience takes a deep insights and understanding of their values. Muslim communities are significant proportion of ethnic population and are one of the most influential, loyal consumer groups. This makes them a desirable target market for mainstream...
It is important to ensure that Marketing Strategies are not out of touch and campaigns are developed to reflect actual people living in the UK. According to the IPA’s latest report, The New Britain, the Black, Asian and Minority Ethnic (BAME) population in the UK...
