The Covid-19 pandemic has had a detrimental impact on the mental health of people living in the UK. In a survey conducted by the charity Mind, it was found that two-thirds of people said that their mental health had worsened during the initial nationwide lockdown....
As the UK population and general workforce becomes more diverse, how is this reflected in FTSE 100 companies? Do board level positions have a higher number of BAME employees in 2020 than in the past and, if not, why isn’t there more diversity at the...
As the UK becomes increasingly diverse, marketing teams and advertising agencies are asking themselves whether this diversity is being accurately represented within their own industry. Why is diversity so important for the advertising industry? And will increasing the diversity of your team have a positive...
A team of neuroscientists from MIT recently found that it takes only 13 milliseconds for our brains to process images. Before we are even aware of what we are looking at, we have already started unconsciously making assumptions about it....
Venturing into foreign markets can be a major challenge for brands, but the food and beverage industry can be particularly difficult. For any company, the first step is to adapt their branding, i.e. the logo, packaging, and in some cases, the store layout. While this...
The podcast market has in recent years been touted as an increasingly lucrative space for brands to advertise in. Data shows that podcast listeners significantly outspend non-podcast listeners in regards to consumer goods and entertainment services and that the number of podcast listeners in the...
More than ever, brands are making efforts to increase the diversity within their ad campaigns. While inclusivity in advertising is undeniably important, if a demographic is represented poorly, these attempts can run the risk of doing more harm than good. Rather than presenting your brand...
A recent report called ‘From Ostrich To Magpie’ published by the Confederation of British Industry (CBI), said that the low take-up of readily available technologies could be driving the UK’s productivity problem. The CBI created a separation between ‘ostriches’, who keep their head in the...
Marketing is all about creating a connection, and minority consumers are a testament to that. A study has found that 53% of the UK’s BAME population prefer to buy from brands that they feel accurately represent their culture, while 51% say they would be more...
New consumer groups are entering the market during a difficult time for spending. For the past decade, younger consumers have been buying goods in a landscape shaped by the 2008 financial crisis, and now the Covid-19 pandemic has hit wallets even further. So as a...
