Choose the right Social Media platform Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depending on their subscriber numbers and popularity within your specific target group, industry presence and potential growth...
Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again; a new study indicates that the secret to a creative mind can be found in tea.
Tea drinking volunteers in the study immediately performed better than water drinking candidates in creative and cognitive exams. Initially, researchers believed the results to be down to the high dosage of caffeine and thiamine found in tea. However, these effects do not take place instantly and yet performance was rapidly boosted. The effect, in fact, is likely to be psychological.
Generation Y (also called Millennials) are the largest demographic to pursue higher education, with over 45% of them joining a university before age 20. However, is this surge in university applications just because of a generational shift? Or are there some external factors that we should be looking at?
The number of ethnic minorities grows rapidly in the UK, and yet most of the brands fail to reach those groups through their marketing campaigns. Ethnic communities are 20 % of UK’s population with 300 billion spending power and with 42% just in London. The...
“It is time our industry acknowledged the growth of our multicultural communities and targeted this niche market,” says Saad Saraf, CEO, Media Reach. Multiculturalism in the UK, especially London, is not a new phenomenon, but it is the biggest and fastest growing sector in the UK...
The UK is changing. We’re living longer, getting more technologically advanced and most importantly, living in a diverse society. Is this important? We think it is. We’re talking about multicultural marketing. Most people translate that to mean ethnic minorities, but that isn’t, and shouldn’t be,...
By Saad Al-Saraf (pictured), founder and CEO of the UK first ethnic and multicultural advertising agency, Media Reach Advertising One of the most important weapons in the marketer’s armoury is information about their customers. It’s an asset that many marketing departments are willing to spend thousands of...
Apple has allegedly lost a large portion of its market share since the release of the Samsung Galaxy S8. Could the release of the iPhone X be enough to pull It back? Only one in six iPhone enthusiasts claim they would be willing to spend one...
At present, there are more than 300,000 Arabs residing in London, with more than half a million spread across Great Britain. These numbers increase during the summer months by up to a million and a half visitors from the Middle East, mainly from the Gulf.
