Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend. Muslims represent...
Hey there MRA fan, here’s a little fact for you: 55% of the UK’s population increase over the last 10 years has been due to migration. Crazy we know. And I know I’ve said this before, but seriously, thank goodness for us. Now, we know that...
Did you know that London’s Chinese New Year is the largest celebration outside Asia? It’s news to us too. Thank goodness we’re here to carry out all that multicultural marketing (*sighs with relief*). So this year, the year of the Goat, the celebrations fall on 19th...
The luxury market is growing year on year. The number of luxury consumers is at an all time high of 380 million, which, according to Boston Consulting Group will reach 440 million by 2020. With this in mind it comes as no surprise that the...
We are an integrated Marketing and Digital agency who help brands and advertisers reach communities in every corner of the UK whether online or offline. We build digital marketing strategies, run online advertising and help brands have fruitful dialogues with their target audience, whether it is...
Mediarach CEO Saad Sraaf is discussing the progress in Multicultural Marketing industry in his blog. IPA The New Britain Report - Why Should Advertisers Target The New Britain? Britain has always been a fascinating country with its vibrant cultural diversity. Today Britain is more multicultural than ever before, and...
Easter is the second most important day on Christian calendar, and marks the resurrection of Jesus Christ three days following his execution. It also celebrates the end of Lent - forty-days of fasting and spiritual restraint prior to Easter. England celebrates the holiday with events taking...
Celebrating Mothers Day in the UK Mother's Day is an annual day for celebrating motherhood, as well as the importance of mothers in families and society as a whole. Having started from the United States, Mothers Day is currently being celebrated by various nations. Although the core...
!نوروزتان پیروز Nowruz, the Persian New Year, marks the first day of spring and the beginning of the year in the Persian calendar. And no, this year is not the year of 2014 as you might think, but 1393, as Iranians follow Solar Hijri calendar. The...
Maslenitsa (Мaсленица) or a Pancake Day is an Eastern Slavic Festival of Sun, which is celebrated seven weeks prior to Eastern which is also the beginning of the Lent. The festivities marked the beginning of spring and were one of the most anticipated holidays among...
